
Biography
Yupal Shukla is a doctoral candidate in marketing at the Fogelman College of Business & Economics, University of ÃÛÌÒµ¼º½. His research focuses on sustainability, recycling, and technology-enabled services. He serves as the research coordinator for the Institute for Intelligent Systems Student Organization at the University of ÃÛÌÒµ¼º½ (UofM). During his doctoral studies at UofM, he has published in Psychology & Marketing and the Journal of Service Management. He is also a recipient of the Liam Glynn Scholarship, awarded by SERVSIG and the Arizona State University’s Center for Services Leadership.
Fun Fact: Yupal loves playing Tennis and going swimming.
Education
Bachelor of Arts, Hemchandracharya North Gujarat University, India
MBA, Ganpat University, India
Research Interests
- Sustainability marketing
- Service technology
- Consumer wellbeing
Teaching Interests
- Consumer Behavior
- Marketing Research
- Marketing Analytics
- Sales Management
