Dr. Cicala earned his Bachelor鈥檚, Master鈥檚 and Doctorate degrees from the University of 蜜桃导航. He earned certifications in Negotiation from the Program on Negotiation through Harvard Law School, including its Master Class in Negotiation (2024). He was a Professor of Marketing at the University of North Alabama (2019-2023) and was an Associate Professor of Marketing at Texas A&M University-Kingsville (2011-2019) where he directed the Center for Negotiation, chaired the university鈥檚 Curriculum Committee and was a member of the faculty Senate.
His published research in Sales and Marketing has been cited over 900 times, according to Google Scholar. He has also written two textbooks, 鈥淢arketing Matters鈥� and 鈥淎lways With, Never Against 鈥� A Textbook of Collaborative Negotiation.鈥�
Dr. John Cicala discusses recent research on What Makes Sales Presentations Effective: